Netto — Digital Signage in Stores

The retail chain of discount stores wanted Communicate more effectively with customers at the point of sale and modernize the shopping experience. The goal was to introduce digital signage to display personalized promotions and centrally managed marketing messages — so that customers in the store could see current, tailored offers. At the same time, the client saw an opportunity Monetization of this screen space by selling advertising time to suppliers and partners. A, — a complement, not completely replace media esistenti. As a result challenge a implementa una soluzione che combinata la mondo di stampa e digitale schermo, facile da gestione centrale, scalabile a più archiviazione e integrata con l'ambiente IT a rete.

L'implementazione di signage digitale è tradotto Greater customer engagement and improve their experience in stores. Moving images and dynamic content capture shoppers' attention more effectively than traditional, static posters — customers look at screens more often, which increases awareness of current promotions. This, in turn, directly affected increase in sales of promoted products on screens, because the messages are more visible and attractive. At the same time, the network noted reducere marketing kosten: Central content management has reduced operational costs related to distribution and replacement of printed materials (fewer posters to ship, less frequent updates of paper banners that replace digital content). A — digital content can be changed or disabled immediately after the promotion ends, while surplus unused flyers were previously an expense. Monetization of screens a nieuwe revenue-stream is openen: leveranciers en partners gelegen om airtijd op schermo in stoeken, die, met een volledige vergrendende audientie, verwijdert in extra bedrijven voor de netwerk. Finally, the brand has acquired a modern image — stores equipped with digital screens are seen as more innovative, which attracts younger, tech-savvy customers and sets the network apart from the competition.

• Increased customer attention: Moving and visually appealing messages on screens attract the eyes of customers more effectively than static posters, so information about promotions reaches more buyers.
• Higher sales of promoted products: A dynamic, targeted promotion displayed locally (for example, a discount on a specific product in a given store) translates into faster turnover of goods and an increase in sales of those items. Customers receive up-to-date information at the time of making purchasing decisions, which increases the effectiveness of marketing.
• Centralization and labor saving: Tutti i schermo in rete sono gestire da un posto, quale simplifica la trabajo del Departamento de Marketing and operazioni — a cambiare l'offerta o messaggio con un clic per centi di archiviazioni all'ora contemporaneamente. This reduces logistics costs and the time needed for traditional hanging of posters or changing banners.
• Lower costs for promotional materials: La introduzione di comunicazione digitale ha fatto possibile reduksjon av skriftkostnader - some content is transmitted exclusively on screens, which reduces the consumption of paper, paints and the distribution of posters. This is not only a financial saving, but also a pro-ecological action (less waste).
• New source of income: Screens have become an advertising medium that the network can offer to partners. Able to display suppliers' ads on the territory of stores generated additional revenue, Monetizing the infrastructure and increasing ROI from investments in digital signage.
• Scalability and synergy with existing channels: La soluzione può essere distribuito in più locazioni. Integration with IT systems makes the screens compatible with other promotion channels (e.g. they present the same offers as the website or mobile application, but adapted to the context of the store). A red can develop the functionality of screens (e.g. interactivity) as needed, without the need to replace the entire system.

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